Organic limbers up with Decathlon UK SEO brief

TRIBAN VESTE ROADC 900 AWC - decathlon

Digital agency Organic today announced its appointment as the retained SEO agency for Decathlon UK – the leading sporting goods retailer – to help reinvigorate its SEO performance.

Decathlon SEO

Starting with a full technical and content SEO audit of both the main site and the play.decathlon subdomain, Organic will be supporting Decathlon’s drive for improved SEO performance across key products. 

This also includes undergoing a SOSTAC process and market opportunity analysis to fully understand the needs of the business.

Making these changes are important steps for the retailer as it strives towards ambitious e-commerce growth in 2022. 

The agency will achieve this by taking a holistic approach to content, on-page and technical optimisations that will allow Organic to take into account the multitude of factors that go into creating a successful website. 

This will help Decathlon better target its audience of sports and outdoors enthusiasts and ensure that appropriate content is hosted on the site to improve Decathlon’s online performance and rankings across a highly competitive sector.

Lloyd Bowles, Account Director at Organic said: “It’s truly exciting to work with a company like Decathlon. 

“Its unique business model whereby it designs, tests, manufactures and retails its own brands means the opportunity to support and grow its digital business was not one to miss. 

“We know that Organic can bring so much value to the team there.”

Chris Long, Head of Performance Marketing at Decathlon UK added: “We were really impressed with Organic’s tailored approach, technical know-how and personality that came through in the selection process. 

“They are a great fit with Decathlon’s culture, and we are excited to have them join as an extension of our team.”