Digital agency Organic has appointed Natalie Barton as the agency’s new Strategic Account Director.
She joins from digital marketing and creative agency Fiora (formerly known as Creation) where she was an Account Director. She’ll be working into Organic’s Head of Client Services, Tim Burley, across a number of accounts.
Barton has previously worked on notable clients such as RAC, Steinhoff Beds and Big Bus Tours.
In her new role at Organic, Barton will be in charge of the development and growth of existing clients; as well as identifying new opportunities and building relationships with brands.
Prior to her time at Fiora, Barton worked at the7stars a media agency in London.
Here she was responsible for the media planning and account management for clients such as Atlantic Records, Pizza Express, Papa John’s and Boux Avenue.
“After moving to London straight after university, it took just three years for the pull of the South West to start drawing me back home”, Barton said.
Bristol ‘pit stop’
“I had a pit stop in Bristol for five years, where I developed my marketing skills at an integrated marketing agency, before finally biting the bullet and moving back to Devon.
“Of all the agencies I researched, Organic stood out the most by far. The proposition was clear, the clients were exciting and the individuals I met were ambitious.
“I’m excited to build client relationships and further develop the great work that’s already been executed by the team.”
Tim Burley, Head of Client Services at Organic, said: “It’s really rewarding to be investing in talent and recruiting great people during these uncertain times.
“Natalie is an outstanding hire and a key addition to the Client Services team.
“We worked hard to make sure she chose Organic. I’m really looking forward to working with her in supporting our clients.”