OpenX appoints Andrew Goode as Vice President, Strategy


OpenX Technologies, one of the world’s leading omnichannel supply-side platforms, has announced the appointment of Andrew Goode as Vice President, Strategy.

Goode will be responsible for evolving OpenX’s global buyer development strategy in partnership with Matt Sattel, SVP of Buyer Development.

Additionally, Goode will focus on expanding the organisation’s buyer development function in both APAC and EMEA. In this role, Goode and his team will act as an innovation layer between buyers and product development, focusing on global buyer development strategy and operations.

Goode will report to John Gentry, CEO.

Andrew Goode

Goode’s background, including his experience leading programmatic and social at Havas Media Group, will enable him to work closely with agency partners and marketers to identify their most pressing needs and deliver solutions that will amplify their existing investments, including first-party data.

He will also be responsible for commercial partnership strategies and bespoke partnership agreements with agency teams.

“I’m thrilled to be joining a company with such established commitments to addressability, transparency, and sustainability,” said Goode.

“OpenX’s status as the leading innovator on the supply-side makes this a unique and exciting opportunity as the industry prepares for major shifts in programmatic buying.”

Goode brings more than 20 years of global digital media experience to OpenX. Most recently, he founded Goode Media Consulting, where he offered brands strategic consultation, adtech growth solutions, and go-to-market strategies.

Prior to that, Goode held senior executive roles at Havas Media Group, leading all biddable functions. He was an early pioneer of ad verification technologies and defining agency supply path optimisation (SPO) standards.

“No one knows the agency landscape like Andrew”, said Gentry. “As a recognised adtech innovator and leader, Andrew will be a tremendous asset to OpenX”.

“His experience in innovating and leading some of the industry’s foremost agency solutions will make him an instrumental part of OpenX’s future as we continue to  deliver differentiated value to agencies and marketers across the globe.”