MediaVision, the award-winning digital performance marketing agency, has been appointed by personalised jewellery brand, Abbott Lyon to improve its online traction as it seeks to gain a competitive edge in an increasingly crowded market.
MediaVision will deliver a full suite of services for Abbott Lyon, including SEO, content and digital PR to build the brand’s organic performance and grow its share of the market.
Additionally, MediaVision will support the brand on redeveloping its website content and functionality, improving the overall customer experience.
Abbott Lyon will also gain access to MediaVision’s ground-breaking tech stack, which launched in April, and includes market-leading tools for predictive SEO, weekly share of search data, and digital demand tracking at a brand and product level.
Founded in 2015 by Jezz Skelton and Asha Jones, Abbott Lyon has quickly established itself as the go-to brand for high quality, trend-led personalised jewellery, regularly collaborating with today’s top social media influencers.
Its ethos is to create affordable quality pieces that are lasting and meaningful.
James Bertram, Head of Digital at Abbott Lyon, said: “Abbott Lyon’s online-only presence means that we need to be appearing at the top of the search pages.
“For the next part of our growth journey, it is vital that we have the best SEO strategy in place. Having come so far in our seven years, we wanted to work with an agency who understands our ambitions and MediaVision is the perfect fit.
“With MediaVision’s tools and support, we’re ready to embark on our next growth chapter.”
Louis Venter, CEO at MediaVision, said: “Abbott Lyon is at an important point in its growth journey and search will play a key role in driving its momentum.
“Brands are recognising the importance of prioritising investment in SEO, particularly at a time when marketing budgets are under increased scrutiny, because of its ability to drive medium and long term growth and deliver a competitive advantage for those who invest in it over the long term.”