YesAuto, the one-stop shop for buying a new or used car online, has awarded a creative brief to RAPP UK to develop its creative platform and execute an integrated campaign for UK and Germany.
The appointment follows a three-way pitch.
RAPP’s first task is to create a TV commercial in UK and German markets for the brand’s creative platform to attract car buyers to dealerships through its online shop and car information hub.
This will then be adapted to VOD, digital display and social.
In the second half of the year the agency will also be responsible for a campaign to promote YesAuto’s second UK Virtual Car Show.
The online automotive platform launched its first Virtual Car Show last August following the cancellation of some of Europe’s biggest including the Geneva Motor Show 2020, due to the coronavirus pandemic.
RAPP’s first work for YesAuto is due to break early this summer.
“YesAuto is an innovative and ambitious brand and we’re delighted to be able to transform the experience its customers will enjoy”, Andrew Riddle, Managing Partner at RAPP, UK said.
Kai Liu, Head of Marketing International Business at YesAuto, said: “RAPP impressed us with their vision and readiness for the future, which is vital in the automotive sector.
“Their expertise in data and technology, combined with their creative flair stood them out as the ideal marketing partners”.