Onetag names strategic new hires amid growth

Onetag_Newhires
LtoR: Salvo Nicotra, Christian Baer, Mabroor Ahmad.

Cookieless curation AI-powered programmatic platform Onetag today announced the appointment of Mabroor Ahmad as Sales Director, Supply, alongside key global and US hires.

Onetag hires

The appointments come as the adtech continues to lead the charge in smart programmatic technology that identifies the best quality placements in the open internet.

EMEA

Ahmad joins Onetag as a passionate professional with over nine years’ experience in adtech.

His role will focus on developing supply partners across EMEA, connecting publishers with the right demand, and supporting them at every step to drive success.

Ahmad has previously worked agency-side at Mindshare Worldwide, on the buy-side at DSPs such as Rocket Fuel Inc., and on the sell-side at SSPs such as EMX Digital and LoopMe.

US

Meanwhile in the US, Christian Baer joins Onetag as VP, Sales/Supply.

As a seasoned digital advertising specialist with 14 years’ experience in publisher development and relations, Baer will spearhead the management of the company’s publisher partnerships across the US and LATAM.

One of his primary objectives will be to forge alliances with tier-one brand publishers to leverage Onetag’s carefully curated premium marketplace, encompassing display, video/CTV and native advertising.

Prior to Onetag, Baer served as a consultant and team leader for various ad platforms globally.

Italy

In Italy, Onetag welcomes Salvo Nicotra as global Chief Innovation Officer.

Nicotra joins Onetag as a trusted technology leader with 20 years’ experience in building relationships with adtech partners.

He will play a key role in supporting Onetag’s growth by accelerating the company’s innovation roadmap, working closely with the technology and product teams to improve feature delivery and infrastructure design, and taking part in industry working groups and events to promote cooperation with key partners.

In his previous role at Neodata, Nicotra built Italy’s first DMP and ad server technology platform, managing technical integrations with global tech partners and local enterprise customers.

Filippo Gramigna, Chief Operating Officer at Onetag, said: “We’re continuing to set the industry standard for programmatic advertising curation, solving real business problems for our customers with AI-driven placement level technology to improve media quality and efficiency.

“This year we’ve gone from strength to strength with two significant series of hires so far.”

Filippo continued: “Bolstering our sales teams with Mabroor Ahmad in the UK and Christian Baer in the US will play a key role in our growth in 2024.

“We’re also excited to welcome Salvo Nicotra to help turbo-charge our global innovation, bringing his wealth of experience in both data management and adtech solutions.”