Onetag, the global independent programmatic adtech platform, has appointed Filippo Gramigna as Chief Operating Officer (COO) to front the company’s international commercial growth.
As Onetag’s COO, Gramigna will utilise his expertise across various areas such as business development, partnerships and marketing to lead the company’s entire commercial operations, encompassing demand and supply sales and customer success, as well as marketing and partnerships.
He brings with him significant business acumen, a focus on value creation and the methodological approach needed to support the business through its international expansion.
Gramigna joins Onetag with more than 20 years of global, multidisciplinary experience in digital media, programmatic advertising and data management.
Lately, he held senior leadership positions at Audiencerate, Lenovo, Adform and Widespace (now part of Azerion).
“I’m super excited to support Onetag through its scale-up phase”, said Gramigna. “Growth doesn’t always necessitate monumental leaps; sometimes, it results from continuous small enhancements to products and services.
“On other occasions, it stems from strategic partnerships with companies possessing the components to elevate your technology. At times, it entails simplifying what has historically been complex and painful.
“Our guiding principle should consistently revolve around resolving genuine customer challenges. To achieve this, I advocate a culture of swift action, disciplined work methods, innovation in all its facets, and a strong commitment to consistent delivery.”
Daniel Pirchio, Founder and CEO of Onetag, said: “We’re thrilled to welcome Filippo in this key role and have him actively contribute to Onetag’s next phase of growth.
“With his extensive skill set and solid reputation in the market, we will continue in our journey by turning industry challenges into new opportunities.
“Our mission remains that of building a better and more efficient programmatic ecosystem, in the interest of our partners and clients across the globe.”