On the Beach books Quiet Storm for Summer ‘22 campaign

on the beach

Leading beach holiday specialist, On the Beach, has appointed Quiet Storm to create its UK Summer ’22 campaign after a competitive pitch process.

On the Beach is the UK’s third largest holiday retailer, helping 1.5 million customers to jet away on their beach break each year, and has ambitions to become Europe’s leading online retailer of beach-based holidays.

On the Beach

The new campaign will be overseen by On the Beach Chief Marketing & Customer Officer Zoe Harris, who joined the holiday company in November 2020 from GoCompare.

“We’re really proud of the consumer champion stance On the Beach has taken over the last couple of covid-challenged years”, Harris said. 

“From holding the industry to account on their aggressive use of Refund Credit Notes (vouchers) rather than giving their customers cash refunds, to us stopping selling holidays entirely in Summer ’21 given the uncertainty of those holidays going ahead, and providing our customers with free covid tests to help get people holidaying again – we’ve really put our money where our mouth is in being customer first.

“We’re excited to build on that in 2022 to help make the best week or two of our customers’ years even better. 

“Quiet Storm’s campaign beautifully brings to life how our customers feel when they go on their beach holiday and – with everything crossed – after a couple of years without one, getting away again next year is going to be even more special.”

Trevor Robinson OBE, Founder and Executive Creative Director at Quiet Storm said “It’s great to work with a brand team that are so creatively ambitious and want to do work that connects deeply with real people.

“We’re really proud of the campaign which builds on a unique consumer insight for the category.”