Omnicom names Claire Douglas-Pennant as new Chief People Officer


Omnicom Media Group UK has bolstered its senior team with the appointment of Claire Douglas-Pennant to the role of Chief People Officer.

Douglas-Pennant will lead OMG UK’s talent focus with a remit to build and support a world-class, diverse and future focused team. 

She will report directly to OMG CEO UK Dan Clays.

Claire Douglas-Pennant

Douglas-Pennant joins from NBC Universal, where she was the HR global director for international home entertainment across 12 countries in EMEA and APAC. 

She built up NBC Universal’s HR and Talent strategy to lead it through a period of transformational change, connecting innovative people strategies to business performance.

Before joining NBC Universal in 2016, Douglas-Pennant was the HR lead at Metro Media and DMG Group. 

Prior to DMG she ran the HR function for Pearson, which has 32,000 employees worldwide.

Douglas-Pennant will work closely with America Lopez, who has also been appointed People Director, Group Projects & Operations at OMG UK. 

Lopez will oversee the delivery of group-wide talent, people and culture projects designed to create a market-leading employee value proposition. 

She will also work on further enhancing OMG UK’s HR infrastructure and processes.

Before joining OMG UK, Lopez was Global HR Director, Head of Organisational Development at Kantar and HR Director for EMEA at Landor.

Both permanent appointments complete OMG UK’s people team, and further support OMG UK’s commitment to diversity and inclusion, following the recent appointment of Jackie Randhawa to director of talent marketing.

The full and thriving team comes as OMG UK introduces a range of new initiatives to further support its talent.

These include a new ‘work from anywhere’ policy allows staff to spend up to two weeks working away from the office, such as extending a holiday abroad by adding a further fortnight working from that location.

Another is flexible public holiday entitlement so people can choose when they take their public holidays rather than automatically taking those built around the Christian calendar in the UK. 

This OMG said will ensure the group is more inclusive to the needs of those of other faiths and cultures.

It also includes a transitioning at work policy to support those undergoing medical transition or changing gender expression. 

OMG has also been awarded Stonewall ‘Gold Employer’ accreditation and is ranked in the charity’s Top 100 Employers List for the LGBTQ+ community

“People are at the heart of OMG UK’s ongoing success, so I’m thrilled to join the team as chief people officer”, said Douglas-Pennant. 

“It’s a really exciting time to create a talent agenda which builds on OMG UK’s people-first culture, ensuring we have an employee experience that sets us apart, and excites and grows our highly talented people across the full agency network.”

Dan Clays, OMG UK CEO, added: “The success of our business is built on our people, and their ability to succeed and thrive at work.

“The way people want to work in the future and how our teams want to shape and develop careers is changing fast, which means thinking in new ways and not confining that thinking to the media industry.

“I am delighted to have Claire, America and Jackie join our business to ensure we are developing the most progressive, attractive and rewarding experience for all of our people, and future employees, across the Omnicom Media Group business in the UK. 

“They bring a wealth of experience, new ideas and their collective appointment is a reflection of how much of a priority growing and retaining our talent is across all of our agencies.”