Ogilvy UK has appointed Rob Chandler as Head of Marketing Science for UK and EMEA as the agency fuses data and technology into their creativity.
As Ogilvy invests further in embedding deep data-driven consumer insights into their creative solutions, Chandler represents a new evolution for creative impact.
As marketers seek to authentically engage with customers across channels to make their budgets and ideas even more effective, creating and measuring impact has never been more vital.
Chandler will ensure that marketing science and data is grounded within Ogilvy’s creative solutions to maximise audience engagement and emotional connection with brands.
With 25 years of experience transforming customer loyalty and engagement strategies for brands including Sky, Virgin Atlantic and Boots, he is a leading figure in the data-driven marketing and advertising sector. Chandler reports into Clare Lawson, CEO Experience EMEA.
“The fusion of creativity, technology and data is a powerful combination”, said Chandler.
“When the unstoppable forces of art and science collide, we see entirely new levels of insight, loyalty, and engagement.
“Data is everything, everywhere, constantly. If you want impact. If you want engagement. If you want loyalty. Whatever the client problem, the solution is creativity and data.”
Clare Lawson, CEO Experience EMEA, Ogilvy, said: “We are delighted to have Rob with us to lead Marketing Science for UK and EMEA. Marketing science is the pursuit of truths.
“From truthful insights that fuel our creativity to truthful analysis of the impact of the work we create.
“Rob’s vision to embed this thinking across our entire business is infectious, and we are already feeling the positive impact of having marketing science at our core.”