Ogilvy PR has promoted John Harding-Easson as Head of Influence, EMEA, to bolster the region’s influencer marketing capabilities and respond to complex client briefs around the discipline.
Harding-Easson has been at the forefront of influence innovation for over 12 years. He moves to the EMEA team after five years at Ogilvy PR Australia and New Zealand (ANZ) social and influence division.
During his time at Ogilvy ANZ, Harding-Easson was instrumental to the launch and rollout of KFC’s, Cannes Lions winning campaign; Secret Menu – an influence-led acquisition campaign that saw a significant increase in daily downloads of the app.
He’s also led long-standing influencer campaigns for American Express, Audible and Samsung and The Coca-Cola Company.
Harding-Easson will report in Rahul Titus, Ogilvy’s Global Head of Influence and Matt Buchanan; Global & EMEA President for Integrated Comms at Ogilvy.
Ogilvy has expanded its influencer offering as it becomes a communications and marketing mainstay for clients.
The agency was the first to launch a B2B influence division last year (their recent study found 75% of B2B marketers are now using business influencers) and the AI Accountability Act, an initiative calling for policy change so that any AI-generated influencer content is disclosed and declared.
Ogilvy said it is now home to the world’s largest and most awarded influence agency for the past five years.
Matt Buchanan, Ogilvy Global & EMEA President for Integrated Comms, said: “Influence is a huge growth opportunity for Ogilvy globally and within our EMEA region, sitting at the intersections of our modern, creative communications capabilities.
“John’s depth and expertise will help us quickly strengthen our unique offering in the region, driving value for more clients and prospects in this rapidly changing landscape.”
Commenting on his appointment, Harding-Easson said: “The diversity and talent in the EMEA region is unparalleled and has made it a champion of borderless creativity.
“I am looking forward to bringing Ogilvy PRs best minds in influence together; as we elevate influence to new heights and drive even more impactful work for clients.”
Rahul Titus, Ogilvy Global Head of Influence, said: “John’s appointment comes at a pivotal point as we expand the breadth and depth of our influencer offering here at Ogilvy.
“With over 350 Influence experts in 40 markets, we are seeing more clients than ever recognise the power of influence and put it at the heart of their marketing transformation journey.
“John is going to enable this new way of influence first, socially powered, thinking across the region.”