Odelay Films has promoted Executive Producer Prudence Beecroft to the role of Managing Director.
After co-founding Odelay Films in 2016, Beecroft has been central to the development of the Soho based production company.
Having worked in various creative producer roles previously, she is well known for establishing progressive and diverse working environments.
As the co-founders continue to evolve their business, Beecroft emerged as the most natural person to take the reins, guiding the company towards its future, the production house said.
“Prudence has always shown exceptional qualities as a leader, her drive and determination is unparalleled and made her the unanimous choice by all company founders”, said co-founder Ben Falk.
Commenting on her new role Beecroft said: Odelay is experiencing a really exciting time in its development. The team has all worked so hard over the last 5 years to achieve our ambitions.
“From building the infrastructure, our networks and company culture it has all been a challenge, but one we’ve met with the same passion we deliver in everything we do.
“I’m both delighted and very honoured to step into the MD position. I feel excited to be able to galvanise the abundant talent and creative energy that Odelay presents, and help steer us on a clear trajectory towards meeting our goals’
The production company is known for nurturing new talent and is committed to developing its offering to present a well balanced and inclusive roster.
Carbon neutral ambition
Odelay is also driven by its passion to become carbon neutral by 2022 and is in the midst of applying for B Corp status.
It already offers sustainable ways to shoot and are constantly providing creative solutions in order to achieve this.
Beecroft will be the driving force as the business embarks on its ambition to be among the first production companies to achieve such status.
Co-Founder Peter Lee Scott, whom the company said is passionate about environmental issues, believes that Beecroft is key to progressing the firm’s existing initiatives:
“In our mission to ensure Odelay is operating as a carbon neutral company by 2022, Prudence’s supportive presence and dedication towards social responsibility have been invaluable.
“She’s been instrumental in the important steps we’ve taken to date, both in our internal business strategy and in our external initiatives.
“We’re all very excited to have Prudence lead the way as we make important strides forward”.