ODD hires new creative leads to spearhead agency growth

odd hires ineson and mackinnon

Integrated creative agency ODD has strengthened its leadership and creative teams with the appointment of Zara Ineson and Angus Mackinnon to the role of Executive Creative Directors.

ODD hires

Ineson and Mackinnon will lead ODD’s creative department, taking the agency’s progressive, stylish and innovative work to a new level, as well as identifying new business opportunities. 

They will both report to Chief Creative Officer Nick Stickland.

ODD works with some of the world’s most ambitious fashion and lifestyle brands.

Ineson was previously Global Creative Director at Portas, where she worked for more than a decade with brands including Sainsbury’s Tu, Liberty, Kurt Geiger Group and Sportsgirl. 

She was named among Campaign x Creative Equals ‘Future Leaders List’ 2021 and was also a Creative Mentor Network Ambassador 2021.

Mackinnon joins from Publicis-Poke, where he was Group Creative Director, with overall responsibility for creatively leading Brand Experience, working with brands from Orange, EE, Heineken, Garnier, Ted Baker. 

He previously worked for Nike as digital brand director, EMEA.

CCO Stickland said: “We’re thrilled to welcome Zara and Gus, who together will drive our creative team and product forward in our next growth phase. 

“Zara’s ability to build socially progressive and visually magnetic brands blends perfectly with Gus’ talent to go beyond advertising, solving brand and business problems with his unrivalled approach to digital and technology. 

“Both are also incredibly passionate and committed to building a truly inclusive creative environment.”

Zara Ineson said: “I’m excited to be a part of ODD’s newly built leadership team, an indispensable retail partner for the most ambitious fashion, beauty and lifestyle brands. 

“Alongside Gus, our creative focus is on culturally unmissable, socially meaningful and digitally innovative creativity. 

“We won’t be chasing awards, but results, driven by a truly inclusive creative team and an open-hearted working culture.”

Commenting on his appointment, Mackinnon said: “Fashion is responsible for huge pleasures and huge problems. 

“As one of the industry’s rare specialists, ODD are in a unique position to help future-facing brands create more of one and less of the other. 

“This is the brief of a lifetime, and alongside Zara I couldn’t be more excited to join the ODD team.”