Octave IP Limited today announced that it has entered into an agreement with AdsWizz to be its exclusive sales representative for advertising on certain podcasts owned and operated by SiriusXM and Stitcher Media LLC.
The deal will also include podcasts which SiriusXM and/or Stitcher has the right to manage and sell advertising in the UK.
Octave, the connected audio advertising joint venture between News UK and Bauer Media, will sell exclusive inventory across more than 500 shows on the SiriusXM Podcast Network.
The network hosts top podcasts including Pod Save the UK with Nish Kumar, Crime Junkie, Oprah’s Super Soul Sunday, I Weigh with Jameela Jamil, Conan O’Brien Needs A Friend and more, in the UK.
The exclusive agreement between Octave and AdsWizz means that advertisers will now have the ability to tap into premium podcast content and reach a highly engaged audience of podcast listeners in this growing market.
Octave will continue to leverage AdsWizz’s audio ad technology and advanced targeting capabilities to sell its audio network — which includes podcasts and stations across Bauer Media, NewsUK, and the AdsWizz Podcast Marketplace — in the UK, adopting AdsWizz’s innovative ad formats and data-driven advertising capabilities.
Nadia Holmes, Head of Business Development at Octave, said: “This deal gives us the ability to offer our clients high quality UK podcast audiences at scale with the same level of effective targeting, brand safety and trust that they have come to expect from our radio heritage.
“AdsWizz and SiriusXM represent some of the world’s largest podcasts with a massive UK audience and with this collaboration we can exclusively offer brands a range of rich integrations from spot ads through to host reads.
“With our existing podcast audiences we can now offer brands more than 150 million impressions every month.
“Podcast advertising offers brands the ability to reach consumers at their most engaged and in a trusted environment, making it an obvious addition to our audio portfolio.”
Alex Ryan, Associate Director, Marketplace Partnerships at AdsWizz, said: “We’re thrilled to work with Octave to offer advertisers in the UK access to our premium podcast lineup.
“Between the depth of content in the SiriusXM Podcast Network, AdsWizz’s innovative technology, and Octave’s strong reach in the market, buyers can now reach a highly engaged audience of podcast listeners in the UK,” he said.
The collaboration will enable a flexible podcast offering in-market, with advertisers benefitting from expanded targeting capabilities, rich engagement in premium content and a growing audience of podcast listeners across the UK.