Ocean Outdoor’s Our Local Heroes campaign is set to launch on Landsec’s Piccadilly Lights in London this week after appearing across 12 of the firm’s cities last weekend.
Our Local Heroes
Our Local Heroes focuses on all the professions that are on the front line; keeping our cities going amid the coronavirus outbreak.
A series of straplines lead the campaign, referencing each city in which it is being played out; providing contextual relevance to those individuals and their communities.
Designed by Ocean Studio, the creative is a collection of multiple executions thanking critical workers including teachers, nurses and doctors and other NHS staff, carers, the fire services, the police, coffee shop workers, waste collectors, retailers, public transport drivers and all the front line delivery services.
The campaign broke across all of Ocean’s city and roadside inventory. It launches on Landsec’s Piccadilly Lights this week.
Extraordinary times
Ocean Outdoor joint managing directors Phil Hall and Steve George said: “These are extraordinary times. People are doing incredible work to keep our people safe, cared for and our cities and the country running as best as is safely possible.
“These professions, and others, cannot be placed into self-isolation; so it’s our way of drawing attention to their selfless work and show our gratitude.
“It’s time’s like this that a thank you goes a long way.”
Ocean’s city screens have also been running NHS campaigns advising people how they can best protect themselves and others from catching and spreading COVID-19.