Ocean staffers show-off Out-of-home ad sites after Lockdown2

Ocean out-of-home

Out-of-home ads provider Ocean Outdoor has turned to social media to show off its outdoor sites, filmed by employees, as the second UK lockdown ended.

Ocean’s out-of-home vids

In a series of short and snappy videos (below), Ocean’s team got out and about to see how the public were once again going about their shopping and travelling.

“As lockdown restrictions were lifted in England yesterday, we headed out into some of our key cities to capture on the film the release of pent-up consumer spends” Ocean said in a post on it company news site.

“Thousands of consumers descended back into the city centres, ready to enjoy some much-needed retail therapy, as well as savouring the chance to enjoy the array of hospitality venues open, including restaurants and bars.

Piccadilly Lights, London

“You don’t have to take our word for it, click on the videos to watch how shoppers reacted to retail spaces being open again across Birmingham, Manchester, central London, Westfield London and Stratford City. Scotland is due to lift its own set of lockdown restrictions at 18:00 GMT on December 11th.”

Ocean connected with its interactive online community @thelocal, which it launched during the first lockdown back in April this year, to garner a snapshot of consumer feeling as the second lockdown came to an end and with possible vaccines now potentially heralding a return to normal.

Westfield London

Vaccine hopes

The OOH firm pointed to hopes that new vaccines will boost both public confidence and the economy. The Government announced that the Pfizer/BioNtech Covid vaccine will be rolled out across the UK next week for those most at risk.

Birmingham, City Centre

The UK has bought up to 40 million doses of the vaccine, which has been shown to have a 95% efficacy in its final trials.

“While there has been some concern around low-take up rates reported in the media, new research from our exclusive and nationally representative consumer panel, @ The Local, found high levels of sentiment around the vaccine – with many hoping that the return to normality is just around the corner”, Ocean reported.

Arndale, Manchester

“An overwhelming number say they feel positive (66%) about a vaccine, rising to 78% among the over 55s and 70% among ABC1s and those most exposed to out of home (OOH)”, Ocean said.