Ocean Outdoor premieres ‘forced perception’ for Sony PS5 campaign

Sony PS5 Piccadilly Lights

Sony marked the UK launch of its next generation PlayStation PS5 with a spectacular 3D domination of the world famous Piccadilly Lights in London this week.

Forced perception concept

The launch showcase uses forced perception which plays with the sheer scale, curve and resolution of the 783.5 square metre screen to create the illusion of a 3D effect.

It’s the first time this technique has been used for content on the iconic Piccadilly Circus location.

The sequence was filmed under wraps at midnight and used across PS5 channels as part of the integrated UK launch of the highly anticipated PlayStation PS5.

It forms part of an edgy video for the global launch, featuring the iconic Piccadilly Lights display.

Ocean said that the Out-of-home (OOH) campaign was created by Amplify with planning through the media agency MediaCom.

The Piccadilly Lights are operated by Ocean Outdoor on behalf of Landsec.

Creative at its best

“This is pure creative at its best that takes advantage of the unique curved shape and scale of the iconic screen, making Piccadilly Lights the perfect place for forced perspective activations”, Ocean Labs director Catherine Morgan said.

Sony PS5 Ocean Outdoor
Playstation launch: Impressive concept trialled for Sony PS5 campaign.

“This is a media first for Piccadilly Lights and it illustrates superbly how a spotlight on the best screen in the world primes other media channels.”

The Play Has No Limits showcase was supported by a slot on Piccadilly Lights across the week along with a wider OOH campaign across selected Ocean Outdoor digital screens, including the new XL roadside network and backlights.

In Scotland, OOH activity included a special build in Glasgow between a pair of backlights on Scotland Street, which has been produced and installed by Ocean Displays.