The aim is to help brands and advertisers adapt, innovate and communicate during the COVID-19 pandemic.
Outdoor DOOH learning
The first in a series of Never Stop Learning 30-minute live sessions created for media planners, buyers and marketers and strategists who are working from home begins at 11am today (Tuesday, April 21).
Ocean Outdoor UK joint managing director Phil Hall is hosting session ‘How DOOH we come out stronger?’
He’ll share insights and guiding principles on how strong brands respond during an economic downturn; how that approach is applied to the OOH medium; and how brands can prepare for the bounce back once current restrictions are lifted.
Future sessions will combine smart insights and outlooks to explore the power of DOOH advertising through Neuroscience, creativity, innovation; and connecting with digitally powered smart cities and citizens.
The Power of Neuroscience in DOOH on Tuesday, April 28 (11am) is presented by Ocean’s insight manager Monika Tomova. Insights agency Opinium presents Understanding the impact of Coronavirus April 30 (11am).
Ocean is lining up other guest speakers for other webinars in the series which will explore:
- DOOH and Content – The Perfect Partners
- Unlocking DOOH campaign effectiveness
- Digital Cities for Digital Citizens
- Creativity and Innovation driving human engagement
Find the full schedule and sign up for the webinars here.