They are seeking bold, original ideas in Ocean’s annual search for the best digital out-of-home (DOOH) creative concepts in the UK.
Now in its 13th year, the Digital Creative Competition is presented in association with Campaign.
Digital Creative Competition
Agencies and creatives whose concepts raise the bar in DOOH advertising will share a £500,000 prize fund and the chance for their campaigns to be showcased across Ocean’s multiple environments and iconic digital formats in cities across the UK.
On the judging panel are: Ete Davies, EMEA chief operating officer, Dentsu Creative; Uche Ezugwu, creative director and partner BBH; Ben Golik, chief creative officer M&C Saatchi; Tom Mackenzie, group innovation director PHD; Sue Higgs, joint ECD, Dentsu Creative; Imogen Tazzyman, executive creative director (ECD), McCann Manchester; Tom Curtis, ECD, Mediacom; Gareth Orr, managing partner and head of OMD Create; and Susan Liu, head of experience production, BBH.
Joining them are Katy Hindley, group innovation director, Posterscope; Sarah Parkes, chief sales and marketing officer, Talon; Ali MacCallum, CEO, Kinetic UK; Chris Marjoram, CEO, rapport; Jay Young, chief client officer, Grand Visual; and Dominic Murray, global head of innovation, Kinetic.
Completing the line-up are Leanne Peters, director of marketing, Canary Wharf; Chris Lynham, head of media, Europe, Unibail-Rodamco-Westfield; Derek Manns, commercial media director, Landsec; Imogen Watson, Campaign’s work and inspiration editor; and Phil Hall, joint managing director of Ocean Outdoor UK. The panel is chaired by Ocean’s head of marketing and events Helen Haines.
This year there are two award categories – one for brands and another for charities.
Helen Haines said: “Ocean’s competition is a chance to elevate DOOH and its power as a channel to prime and amplify other media, using new and emerging technologies and creative techniques.
“To help us do this, we have once again called upon some of the industry’s best minds who understand how technology, content and immersive experiences engage with audiences in bold, imaginative and immediate ways.”
The competition winners will appear on Ocean’s premium full motion DOOH platform in multiple retail and city environments including Westfield London and Westfield Stratford City and Canary Wharf.
The competition also gives agencies and creatives the chance to secure a slot on the prestigious Piccadilly Lights in London, operated by Ocean on behalf of Landsec.
Previous winners have gone on to win six prestigious Cannes Lions including a bronze this year for Forever Beta and The Big Issue for their campaign I’m Here.
The winners will be announced at a prestigious industry awards ceremony hosted at the National Gallery in London on Thursday, October 13.