O2 Priority members invited to “dive into summer” in new tms creative


Launching today (8 July) until 22 July, Priority from O2‘s new campaign by tms encourages members (Virgin Media broadband and O2 customers) to “dive into summer” and create new memories whilst also saving money – thanks to a host of exclusive new offers and rewards available on Priority.

O2 summer campaign by tms 

The in-app campaign offers Priority members the chance to win £10,000 to spend with lastminute.com and the chance to unlock a range of savings from brand partners including Holiday Extras, Duolingo and PizzaExpress.

Giving Priority members the chance to squeeze more out of the summer, with huge savings on holiday must-haves up for grabs.

This comes as Uswitch recently named O2 the “best mobile provider for reward perks”, giving members access to nearly £500 worth of savings over the duration of a member’s O2 contract – nearly double  the reward value of the next leading provider’s offering.”

This summer, Priority members can dive into rewards including:

Win£10,000 to spend with lastminute.com

Claim three months free Super Duolingo

Gain 18% discount on exclusive airport lounge access including Manchester, Gatwick and Birmingham

Unlock four Vue cinema tickets for only £18 or two for £9 any day of the week  

Buy any classic pizza at PizzaExpress for only £6.95

Unlock 30% off summer skincare protection at Green People

Priority is O2’s award-winning customer rewards scheme offering members exclusive benefits such as early access to unmissable events and experiences as well as money-saving offers.

A spokesperson for Priority from O2 at Virgin Media O2, said: “We all want to make the most of those magical summer moments over the holidays, from a daytrip to an amusement park to eating out at a restaurant or travelling abroad, but these experiences can often come with a hefty price tag.

“That’s why we’re packing Priority full of offers and rewards that will give our customers real value on the experiences we know they’ll love this summer, helping them to dive into the moment whilst saving money along the way.”

Bryony Ashman, Senior Account Director at tms, said: “Summer spending can feel like quicksand if you’re not watching what you’re spending. We’ve loved bringing together the best of rewards for members who are travelling or staying local this summer.”

As the only major network to offer all customers inclusive EU roaming as standard, up to 25GB, O2 customers  travelling to Europe can use their data just as they would at home at no extra cost – giving them one less thing to worry about.

So whether it’s directing themselves around a new city, searching for the best local cuisine or learning a new language, O2 customers can make the most of their trip without the worry of when they’ll next have WiFi, or how much their roaming bill will be.

Plus, through this perk a family of four could save over £100 in fees over a two week trip, helping keep a little extra cash in their pockets for those all important holiday moments, the telco said.