NS&I appoints TMW UNLIMITED as integrated agency


TMW Unlimited has been appointed as NS&I‘s (National Savings and Investments) integrated marketing agency, following a competitive pitch open to agencies on the Crown Commercial Service ‘Campaign Solutions 2’ framework.

The contract is for a period of up to 4 years.

NS&I is the UK’s government-backed savings bank, offering Premium Bonds, one of the nation’s favourite savings products, as well as a range of other savings and investments.

NS&I appoints TMW Unlimited

As well as retaining responsibility for NS&I’s direct marketing and digital work in the pitch process, TMW Unlimited has significantly expanded its scope.

It will now be responsible for all marketing activity, including strategic MarTech support, above the line creative and strategy, and customer relationship marketing.

UNLIMITED’s Human Understanding Lab, a group of 120 data scientists, behavioural scientists, researchers and neuroscientists will help underpin the work, providing behavioural insight, strategic support and smart creative testing capabilities throughout the campaign development process.

Through the Human Understanding Lab, UNLIMITED draws on the power of human insights to drive conversion.

This is the latest addition to UNLIMITED’s rapidly growing government and public bodies roster. Other recent appointments include Cabinet Office, HM Revenue and Customs, Medicines and Healthcare products Regulatory Agency, and Historic England.

Anna D’Arcy, Head of Marketing at NS&I said: “We’re very excited to be partnering with TMW Unlimited for our integrated marketing and CRM.

“Throughout the pitch process, they’ve proven that they can provide best-in-class strategy, cross-channel expertise and exceptional creative thinking, as well as demonstrating an outstanding ability to understand complex human issues and drive behaviour change.

Chris Mellish, CEO for UNLIMITED’s TMW Unlimited said: “We’re absolutely delighted to be continuing and expanding

our relationship with NS&I.

“They have always been a fantastic partner and we look forward to delivering on our mutual ambition over the next four years, and hopefully beyond.

“This is right in our sweet spot as UNLIMITED, and a real opportunity to demonstrate our trademark TMW approach: brilliant strategic thinking, standout creativity and deep channel expertise that results in work that works across the full customer experience, with human insights from the UNLIMITED Human Understand Lab at the heart.