Nordic streaming platform Viaplay to launch in the UK

viaplay launching in uk - mediashotz

Nordic Entertainment Group said it will launch its Viaplay streaming service in five new markets by the end of 2023. 

It will launch in the UK in the second half of 2022 and then in Canada, Germany, Austria and Switzerland during 2023. 


Viaplay will then be present in a total of 16 countries, compared with the original target of 15 announced in November 2020. 

NENT Group has also increased its target for the total number of Viaplay subscribers by the end of 2025 from approximately 10.5 million to approximately 12 million, of which approximately six million are now expected to come from international markets, compared with the original target of approximately 4.5 million.

The firm’s accelerated expansion, in combination with successful recent launches in Estonia, Latvia, Lithuania and Poland, and upcoming launches in the US and the Netherlands, is now expected to contribute to Group compound annual organic sales growth in 2020-2025 in the upper end of the previously provided target range of approximately 18-20%. 

Anders Jensen, NENT Group President & CEO, said: “We have stepped up the pace and scale of Viaplay’s international expansion. 

“We have acquired virtually all of the international sports rights that we targeted and for multiple cycles in several cases; added one more market to our roll-out ambition; signed innovative partnership agreements; and raised the bar when it comes to our investments in original content. 

“As a result, we are increasing our subscriber and revenue growth targets, as well as our target profitability levels. 

“We are investing more short term to create even higher long term returns due to the considerable operating leverage that this creates. 

“We are investing in this growth right now, in order to capitalise on the opportunity created as the shift to streaming video consumption continues to accelerate, and demand for high quality and locally relevant stories increases.”

“Viaplay is a proven success story, with a unique content offering and one of the world’s most flexible and scalable technology platforms. 

At launch, Viaplay’s offering in the five new markets will comprise Nordic, local and international series, films, documentaries and kids content, both original and acquired. 

NENT Group is the world’s leading producer of Nordic series and a wide range of award-winning Viaplay Originals will be a cornerstone of Viaplay’s content line-up in all markets.