Norac Foods UK appoints Fiora to omnichannel accounts


Integrated marketing agency, Fiora based in Bristol and London, has scooped the omnichannel work for the two Norac Foods UK brands: La Boulangère (including its two ranges Vegan and Classic) and WHAOO!

Establishing its presence in the UK market in 2015, today Norac Foods UK products are stocked in major grocers including Sainsbury’s, Tesco, Asda, Morrisons, Coop and Ocado to name few .

Norac Foods brief

Fiora was awarded the account without a pitch and its remit will cover an omnichannel approach across all digital assets including strategy, creative, websites, paid online media, organic social media and eCommerce – direct to consumer. 

This new partnership spans the establishment of a close working relationship between Fiora and Norac Foods UK teams.

Norac Foods UK is part of Norac Foods group, a privately-owned French company, founded by Bruno Caron in 1989. 

With a growing market in the UK, the dedicated arm of Norac Foods UK was set up in 2015.

With clients including Subway, Haribo and Alpro, Fiora aims to deliver ‘Beautiful Growth’ to clients by leveraging design, data and digital thinking. 

Earlier this year a management team refresh saw David Wenn, Founder, moving into a CEO role, and Matt Rees being promoted from Planning Director to Managing Director.

Sabrina Domanico, Partnerships Director at Fiora, added: “We’re a team which buys and enjoys products such as La Boulangère baguettes day-to-day, so we’re thrilled to start working across the brands. 

“We know from our work on FMCG brands that there’s so much digital and marketing potential for Norac Foods UK and the ethos of the company very much chimes with ours. 

“We can’t wait to get started.”

With offices in London and Bristol, Fiora was relaunched in 2019 when Wenn brought together four specialist agencies to build an integrated team equipped with the skillsets needed to produce fully integrated, effective campaigns in-house.