London-based paid search agency NMPi has been appointed by Marks & Spencer to deliver its social and display advertising across 34 international markets.
Competitive pitch
The account was won after a competitive pitch and was previously managed by Mindshare.
NMPi will be tasked with increasing brand awareness for Marks & Spencer in international territories, focusing on expanding its online traffic to dedicated ecommerce sites and growing footfall in local stores.
Key markets include: USA, Canada, France, Spain, Germany, Italy and Japan.
The digital media specialist said it was chosen as a result of its unique approach to the prioritisation of country selection and budget allocation.
On-the-ground support
Marks & Spencer was also impressed by NMPi’s level of on-the-ground support in key markets from the senior team, as well as its expertise to integrate media, technology and creative within digital advertising.
This latest news follows the recent announcement that the retailer selected NMPi for its UK Paid Search advertising across M&S Clothing, Home, and Food.
“We are delighted to be expanding our relationship with Marks & Spencer internationally, working with their specialist global team to engage and activate new customers for the brand”, Andrew Turner, Commercial Director, NMPi said.
Unique approach
“It’s an exciting project that will leverage a unique approach to country analysis.
“Our local offices playing an intrinsic role in the strategy, providing a feedback loop to ensure the consideration of local nuances.”
Amy-Claire Short, International Digital Marketing Manager, Marks & Spencer, added: “When operating at an international level, we need to make sure that we remain relevant in the different markets, which involves telling customers within local markets about Marks & Spencer’s long-standing heritage and values, along with highlighting the quality and style of our clothing & home products.
“We’ve already been incredibly impressed by NMPi’s work in the UK so are excited to be working with them on a global level to raise the awareness of the brand.”