NMPi names Ed Camargo as new md for the US


Digital media specialist NMPi has announced the appointment of Ed Camargo as its US managing director.

He will operate out of the agency’s New York office, the company said.

Camargo has more than 23 years’ experience in digital media. Before joining NMPi, he worked as VP of Digital Paid Media at ForwardPMX. Here was responsible for the strategic vision and operations of the SEM, Display and Social Media departments.

At NMPi, he will drive US strategy and create a first in class digital agency for the next decade.

Growth strategy

This appointment forms part of NMPi’s and its parent company, Incubeta’s, global growth strategy. The firm aims to create a market-disrupting full-service digital agency built on transparency, brand safety and outcomes-based performance.

As well as New York, NMPi has offices in LA, the UK, Netherlands, Switzerland, Australia, South Africa, Singapore, and Malaysia.

Against the tide

“I’m thrilled to be joining such a dynamic agency” Camargo said.

“NMPi goes against the traditional agency model providing a new framework for the next decade while providing the best in class experience.

“The digital marketing landscape in the US is extremely competitive and cluttered, with brands in need of direction and insight to succeed.

“NMPi by Incubeta is a disruptor and leader in the market, with its unique combination of technology, talent, and agility to evolve quickly. I’m really excited to help take this to the next level in the US.”

Luke Judge, ceo of Incubeta said: “It’s fantastic to have Ed join us as managing director in the US. As an agency, the US is a key market for us in 2020.

“We are already working with some amazing brands in the region and I’m excited to see these relationships strengthen and grow as we bolster our team with the necessary talent to drive our positioning in the market forward.”