Nikolai Lundstrøm Brink named impact.com Country Manager, Denmark

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Leading global partnership management platform, impact.com has named Nikolai Lundstrøm Brink as Country Manager, Denmark.

He will operate out of impact.com’s office in Aarhus. In his new role, Lundstrøm Brink will be charged with growing impact.com to become the market leader in the partnership marketing space in Denmark.

Nikolai Lundstrøm Brink

Lundstrøm Brink has been working in the sector for ten years, initially as an affiliate, and more recently as Head of Sales for affiliate network Adtraction Denmark.

“This is an exciting time to lead the charge for impact.com in Denmark, as more companies wake up to the power of partnerships” Lundstrøm Brink said.

“While we have a good client base in the region, there is ample room for expansion. Aarhus is known as the affiliate capital of Denmark and I’m looking forward to introducing more powerhouse brands to the potential of partnerships.”

Impact.com’s Denmark operation forms a key part of the company’s plans in EMEA, which have been accelerated by the presence of impact.com in the Nordics in recent years.

At a time when influencers, media, branded content and other marketing partners have become a significant growth engine for ambitious brands, the demand for tools that make it easy to manage and optimise the many channels has grown accordingly.

The company said it is the world’s leading partnership management platform transforming the way businesses create and manage all types of partnerships — including with influencers and creators, commerce content publishers, traditional rewards affiliates, other businesses, and more.

“This is a great time for partnerships to take centre stage, as advertising becomes ever noisier and less efficient,” said Frédéric Taillier, impact.com’s Managing Director for the Nordic region.

“Nikolai brings valuable experience to the role, and I know he’ll be a great success as our lead-out man in Denmark. His appointment will help us consolidate our position as the leading partnership management platform in the Nordics”

Impact.com’s customer base includes Nordic companies such as Ellos, CAIA Cosmetics, Vivino and Maria Black, as well as international customers such as Uber, Ticketmaster and HelloFresh.