News UK expands events focus with News Live launch

News UK launches News Live - mediashotz

News UK has launched News Live, a new standalone events business that will develop new live, branded experiences as well as managing the media group’s existing events portfolios.  

The launch reflects increased demand post-pandemic from brands for experiential content as well as growing advertiser interest in multi-platform campaigns.

News Live

The new division will be headed by David McLean, currently General Manager of News UK’s content studio, Bridge Studio.

With a core team of 22 and a portfolio of events including the Times+ series, RunFestRun, the CEO Summit, The Sun’s Who Cares Wins and The Times and Sunday Times Travel Awards, the new business will be looking to rapidly develop a range of additional B2C and B2B event brands on its own and in partnership with advertisers.

david mclean news live - mediashotz
Live News lead: David McLean heads up the new division at News UK

The addition of a standalone events business further emphasises News UK’s position as a truly multi-platform media owner across its print, digital, audio, video and now experiential businesses.  

For advertisers, events can provide additional brand uplift as well as valuable direct consumer engagement opportunities.

The pandemic inevitably had a significant impact on all events businesses but a rapid pivot enabled News UK to continue to grow its event revenues through a busy virtual schedule.  

These learnings will be translated to the News Live business as it develops unique hybrid propositions to meet the demands of a changed events marketplace.

David McLean, Managing Director of News Live, said: “Events have been a growing part of News UK’s portfolio for some time, led by the editorial and commercial success of brands such as the CEO Summit and Times Travel Awards.  

“With a growing demand post-pandemic for new formats and types of live experience, this is now the time for us to bring events forward as part of our multi-channel media portfolio and to grow and invest in our proposition for partners and sponsors.

“The events market has been changed, perhaps forever, by the experience of the last couple of years but there is still a huge opportunity here for brands and for media businesses who can understand and leverage the new ecosystem.”

Dominic Carter, Group Chief Commercial Officer, News UK, said: “There is a considerable opportunity for News UK to leverage our brands, our journalism and our businesses in the events market.  

“By creating News Live we’re putting live experiences forward as a key part of our content portfolio and advertiser proposition.  

“There’s still a lot of opportunity to grow and develop our existing events portfolio but we also want to focus on creating new events, partnerships and investments to grow this business into a substantial part of News UK in the future.”