Social media agency 87Social has been formally appointed as social media agency of record for Subway UK & Ireland.
The agency is a newly formed social media player within independent micro network, The Beyond Collective.
87Social is responsible for managing everything from content strategy, through to ideation, production and media support for all of Subway’s social channels in the UK & Ireland. It will be partnering with sister agency, Above+Beyond, on campaign amplification.
The launch of 87Social was brought forward due to the increasing number of brands looking for help with social campaigns amid the Covid-19 crisis.
With the belief that people’s conversations now control the destiny of brands, 87Social exists to help brands find their legitimate role and voice in culture; creating meaningful and effective ways to engage audiences through real conversation.
“Just a few weeks old, 87Social couldn’t have got off to a better start”, Zaid Al-Zaidy, Group CEO of The Beyond Collective, said.
“We’re thrilled to be working with Subway to build its presence on social channels.
Digital media consumption
“We’re responding to the increase in digital media consumption amongst consumers by delivering creatively exciting work to keep the brand top of mind at hunger moments and create meaningful conversations with audiences.”
Angie Gosal, Head of Marketing, Subway said: “We’re delighted to be working with 87Social; as an extension to the team at Above+Beyond.
“Social media has been crucial to continuing engagement with our audiences, particularly during lockdown.
“We’ve seen real benefits in the speed and consistency which comes from having an integrated agency team across all channels.
“With stores now reopening, we’re very excited to see where we can take our social communications.”