Tetley today launches its new brand positioning ‘For the love of tea, For the Love of Tetley’ with a 360 campaign, that puts the brand’s love of tea back into the hearts of the nation.
Launching with a national TV and social campaign created by Neverland, ‘For the love of tea’ celebrates the love we have for tea, and all the different ways that we enjoy it.
Tetley tea campaign
From taking a flask of the brand’s original tea to a rainy sports match, to enjoying a cup of herbal in bed, Tetley has the tea for every tea lover.
The brand idea operates all the way onto pack, with the tea maker giving over one million consumers the chance to share their love of tea.
Consumers buying a pack of Tetley Original will be able to send on a free cuppa to a loved one along with a personalised message.
In 2022 the campaign will spread and continue further into online and social, bringing to life all the ways we love enjoying tea.
The new positioning and campaign is the first launched by Neverland since being appointed to the account earlier in 2021.
Tuuli Turunen, Head of Marketing at Tetley said: “We absolutely love this campaign, what a way to launch our new brand strategy.
“We are the only brand that truly has a tea for every tea lover, so the ‘For the Love of Tea’ campaign speaks to all our consumers in a connected and joyful way.
“This is the start of exciting things for Tetley.”
Jon Forsyth, Co-Founder of Neverland said: “Tetley is a truly iconic brand and there’s nothing more brilliantly British than coming together over our shared love of tea.
“This campaign puts Tetley back at its rightful place, reclaiming the throne of Britain’s most loved tea.”
The campaign’s media was planned and bought by MediaCom, Social run by Neverland, PR and Influencer Marketing by Wild Card.