New Commercial Arts names new Partner to lead Sainsbury’s brief


After triumphing in the Sainsbury’s pitch this April, New Commercial Arts has hired Louise Bodily as a Managing Partner to lead the agency team running the supermarket’s business.

New Commercial Arts Partner

Bodily joins from Lucky Generals where she was Business Director working chiefly on the Amazon, Yorkshire Tea and Zoopla accounts.

For Amazon, she led two Super Bowl campaigns: Alexa’s Body with Michael B Jordan, and Alexa the Mind Reader with Scarlett Johannsson and Colin Jost, which was the most watched advert of 2022 on YouTube.

Bodily also worked with Amazon on the second instalment of Amazon’s global Singing Boxes Holidays campaign, and the 2021 global Holidays work which featured an unreleased track from Adele’s upcoming album.

She began her agency career in 2015 as part of BBH’s “Home Grown” scheme, and from there rose to become an Account Manager before moving to Lucky Generals in 2018.

Prior to joining the ad industry, Bodily worked in the hospitality and entertainment sector, working in pubs, festivals, music, TV, PR and cabaret at companies including Borkowski Arts & Ents and Notting Hill Music.

She is also involved with the Unsigned Union, which was set up by BBH and supported by agencies including New Commercial Arts and Lucky Generals, to support underrepresented creators in the advertising industry.

“This is such an exciting time to join NCA and I feel very lucky to be involved in the partnership with Sainsbury’s”, said Bodily.

“It’s a really unique opportunity to work with a brilliant group of people both agency and client side and I can’t wait to get going.”

Hannah White, Managing Director of New Commercial Arts, said: “Lou is a superstar – creatively ambitious, a thoughtful leader, and a positive force in all she does – we can’t wait to see the impact she makes at NCA.”