New balls please – LTA launches agency review


The UK’s national governing body for tennis, the LTA, is conducting a full roster agency review, with the process run through Creativebrief.

The review includes searches for Creative and Strategic; Social and PR; and Media agencies, with the organisation open to appointing agencies for each, or one full-service agency.

Opening up tennis

The agency roster review is part of the LTA’s determination to open up participation and engagement with the sport, from grassroots through to the professional game.

They work with schools, volunteers, coaches and venues across the whole country, and also represent the interests of over 590,000 members – men and women, girls and boys, playing on more than 23,000 courts nationwide.

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Building on passion for tennis

The LTA plays an integral role in the future of the sport and wants to ensure they are sharing their passion for tennis with the rest of the nation.

Richard Daish, Marketing and Commercial Director for the LTA, said of the reviews: “We want to open up the game and drive participation, revolutionising our marketing to accelerate progress and amplify the benefits of tennis.

“With this in mind, we’re aiming to appoint either the right mix of multiple agencies or one full-service agency that can support our ambition.

“The next chapter will be exciting; there are some big plans ahead.”