New abrdn outdoor campaign celebrates the power of investment


Global investment company abrdn has launched the third instalment of its power of investment campaign, with a  special-build billboard. 

Created by Iris, the global creative innovation network, the new installation highlights the opportunities that can come from sustainable investment solutions.

New abrdn campaign  

Launched in 2021, abrdn’s campaign platform “the power of investment” demonstrates the cause and effect that investments can have. 

In this latest instalment, the billboard execution physically demonstrates the impact that investing in ‘this’, companies that are developing sustainable water solutions, can have on ‘that’, creating more clean drinking water for global communities.

This and That: New abrdn campaign shows impact of one over the other.

Research from the UN highlights the current consumption rates of water, as it stands, will result in a 40% gap between global water supply and demand by 2030. 

It is important to recognise that investments can be used as a force for good and this campaign highlights that potential.

The billboard can be seen at Westfield White City until 20 November and will be supported by captured stills to run on abrdn’s website and organic social channels.

Iris is abrdn’s lead global marketing agency, following the agency’s appointment in July 2021. Media was handled by Ptarmigan and production was delivered by Talon.

Simon Bailey Global Head of Brand and Marketing of abrdn, said: “Our brand is founded on our fundamental belief that investment is a force for good. 

“We have set about re-framing the concept of investments from one that was purely about personal gain to one that, if done right can be a genuine driver of progress for the individual, their families and the society in which they live. 

“In this latest instalment of our campaign we wanted to highlight the potential investors have to make a difference to some of the challenges we face on the planet. 

“This has been brought to life in a unique and compelling way with Iris’s creative vision, and we hope it will stop people in the street to consider what they could achieve.”

Sound investment: Iris’ campaign brings abrdn’s investment philosophy to life.

Eli Vasiliou, Group Creative Director at Iris, said: “The issue of safe water supply will affect all of us, unless drastic action is taken. 

“This special 3D billboard highlights the potentially pivotal role investors can play to help develop innovations to avert the crisis. We’re sure it’ll catch the eye”.