Nest Studio full-production paid social creative service launches

nest-studio-launch

Nest Commerce has announced the launch of its own full-production paid social creative service, Nest Studio, winning a roster of four scaling D2C brands.

Nest Commerce is a fast growing paid social and creative agency bringing a bold perspective to brands such as Ted Baker, Decathlon, ME+EM and Crew Clothing.

Nest Studio

The creative division will sit within Nest Commerce and with a team of 9 led by ex-lululemon Head of Creative Ben Ryder, offering creative optimisation to full-scale production, built on testing frameworks to learn and iterate on what drives performance.

Nest is now able to offer a full service offering, with creative layered on to the agency’s established paid social offering of performance and brand, significantly amplifying results for clients.

The four clients who the agency have signed for ongoing paid social creative production are online stylist Outfittery, healthy snack brand Misfits, bladder care specialist Jude and sustainable sonic toothbrush pioneers SURI.

Nest has been running optimised creative for clients for well over a year and the results have shown consistency driving real business results. 

This has resulted in 45% higher CVR, 72% higher ROAS and 90% lower CPA across Nest Studio assets.

Demand for the service has soared since the introduction of iOS 14 and the decline of cookie-based targeting strategies. 

As a result, creative has become the biggest lever brands have to improve performance and brands need to create large volumes of creative at scale to optimise performance.

CEO, Will Ashton, said: “I’m excited to announce the full roll out of paid social creative production as a stand-alone service. 

“What started as a way to make adjustments to our clients’ own creative to improve performance has now evolved to become a full business division. 

“Great creative combined with a structured approach to testing is now the best way to maximise performance and Nest is now able to effectively serve both these needs. 

“The whole is greater than the sum of its parts. We are delighted to have secured a series of recognised names to amplify their performance through enhanced creative.”