Nelson Bostock wins fintech Railsbank PR brief

railsbank logo - mediashotz

Nelson Bostock UNLIMITED has won the PR brief for leading global Embedded Finance Experiences platform and fast-growing fintech Railsbank.


As a global leader in Embedded Finance Experiences and Banking-as-a-Service (BaaS), Railsbank’s vision is to reframe the brand-customer relationship by embedding deeper and richer finance experiences seamlessly into existing customer journeys.

In this way, the company aims to drive the next evolution of financial services.

The integrated brief will continue to build awareness of the Railsbank brand and story, and position Railsbank at the coal-face of innovation within financial services. 

The agency will focus on the UK, primarily, and lead Railsbank’s global network.

Joanne Nelson, Global VP Marketing at Railsbank, said: “It was vital to bring in the right support at the right time to accelerate the change that we are driving within financial services. 

“With the team’s help, we are the first to market and are establishing a leadership position. In Nelson Bostock, we have a partner that matches our ambition and truly understands our vision.”

Tim Lines, Director, Nelson Bostock UNLIMITED, said: “We work with some of the most exciting and disruptive technology brands around. 

“Our job is to create moments, stories and experiences that will influence and shape perceptions. 

“Railsbank is the embodiment of innovation. It is a brand whose impact extends far beyond financial services, into our everyday lives. And that is a story that needs to be told.”

In the past five years, Railsbank has grown to employ more than 450 people across the UK and Europe, APAC and the US. 

In July 2021, it raised $70m as it targets the embedded finance market, which is predicted to be worth $7.2 trillion by 2030. 

The fintech is now approaching Unicorn status.