Neighbourly social media platform Nextdoor reports surge in users 


Communities are turning to social networks to connect with neighbours during lockdown with engagement up 81% in the UK.

That’s according to Nextdoor, the neighbourhood hub social networking service.

As neighbourhoods around the world practice social distancing and shielding of the vulnerable, internet users have been using Nextdoor to connect and check-in with one another.

Nextdoor helping offline

It’s also being used to help those offline that need help, such as elderly neighbours and those with medical conditions; who may be isolated or need someone to pick up shopping and medications.

As a result, daily engagement in March increased across the globe (80% worldwide).

The firm said people are using Nextdoor to organise themselves to help their neighbours. The platform saw an increase in the words “coordinated” and “errands” in March by 8,000% and 7,000%, respectively.

During the same time period, members were also discussing their immediate needs and concerns more. As consumers look to shop within their local area, the word “greengrocer” increased by 3,000% compared to the previous month.

Nextdoor Help Map
Neighbours united: Nextdoor reported a surge in users during lockdown.

Nextdoor verifies everyone is real and lives at a real address during the sign-up process. This, it claims, is why it has rapidly become a trusted neighbourly place to have a digital connection.

As a result of the COVID-19 pandemic, there were fifteen times more groups created on Nextdoor as more users look for ways to stay informed and help one another.

Connecting neighbours

“Nextdoor was created to connect neighbours which is even more relevant in these uncertain times”, said Paps Shaikh, Commercial Director – EMEA at Nextdoor.

“With social distancing measures put in place, it’s increasingly important to have a trusted virtual community to rely on.

“During this pandemic, Nextdoor is working with brands, businesses and public services such as the NHS, Government, local councils and police forces, to provide members with real-time and accurate information.

“We are also encouraging members to sign up for emergency alerts via the app.

“New features have been added to help communities come together at this time including the Help Map, which lets neighbours raise their hand to say they are willing to help a neighbour who may be at higher risk, so those needing help can look and see who has volunteered.”