Nationwide appoints NCA to brand and CX brief


Nationwide Building Society has appointed New Commercial Arts to work on a refresh of the brand across communications and customer experience.

The appointment follows a pitch process run through the Oystercatchers consultancy.


Catherine Kehoe, Chief Marketing and Corporate Affairs Officer at Nationwide Building Society, said: “During the pitch process, we had the privilege of meeting a number of outstanding agencies. It was clear that NCA stood out in terms of strategic vision, creative and customer expertise.

“They are the perfect partner as we build Nationwide’s next chapter as a best-in- class brand with superior customer experiences”

James Murphy, CEO at New Commercial Arts, said: “Nationwide is one of the most trusted UK brands and we can’t wait to start telling their story to the world as we begin building on its unique model and purpose.”

Nationwide is the world’s largest building society. It is owned by its 16 million members and exists to serve their needs.

The Society is one of the UK’s largest providers for mortgages, savings and current accounts, as well as being a major provider of ISAs, credit cards, personal loans, insurance and investments.

As a mutual organisation, Nationwide Building Society uses its unique position to help rebuild society by making a positive difference to the lives of its members and the communities in which they live.

New Commercial Arts is an agency that unites brand and customer creativity, to make brands more desirable and easier to buy.