The National Gallery has teamed up with Ocean Outdoor to put iconic artworks on the outdoor specialist’s big screens.
It brings some of the most famous and uplifting works of art out from behind the Gallery’s temporarily closed doors to thousands of people the length and breadth of the UK.
National Gallery closed by COVID19
In a time when museums and galleries are closed to help contain the spread of coronavirus, opportunities to stand and enjoy the benefits of immersing yourself in a painting are limited.
Ocean Outdoor and the National Gallery are working together to bring great art to the streets acriss the UK.
Locations include Birmingham, Edinburgh, Glasgow, Leeds, London, Manchester, Newcastle, Nottingham and Southampton.
Ocean has offered its digital sites to the National Gallery free for the next two weeks in order to display images of seven of the Gallery’s most iconic paintings.
They include Van Gogh’s Sunflowers (1888) and A Wheatfield, with Cypresses (1889); Monet’s The Water-Lily Pond (1899); van Eyck’s The Arnolfini Portrait (1434); Seurat’s Bathers at Asnières (1884); Vigée Le Brun’s Self Portrait in a Straw Hat (1782); and Rousseau’s Surprised! (1891).
Cheering sight for key workers
For frontline workers, those starting to return to their jobs, and people taking their daily exercise, the paintings will hopefully be a cheering sight as they pass by, Ocean said.
The emotional and mental health benefits of art have long been recognised and, through Ocean’s network of screens, the National Gallery hopes that sharing some of the nation’s greatest paintings on digital display can be a positive force for the nation’s wellbeing.
“Our role now, more importantly than ever, is to provide access to some of the world’s greatest art to give people inspiration and solace in these difficult times”, Dr Gabriele Finaldi, Director of the National Gallery, said.
”Therefore, we are hugely grateful for this generous gesture from Ocean Outdoor that is allowing us to bring the Nation’s Gallery to the nation’s streets and reach even more people.”
Chris Standish, Ocean Outdoor head of brand partnerships, said: “This partnership with the National Gallery really brings Ocean’s Art of Outdoor proposition to life.
“After such a difficult period, I can’t think of a better way to lift the mood as people swap lockdown for the joy of outdoor spaces.”
While the National Gallery’s doors are closed, anyone who enjoys seeing art on the streets of the UK and wants to see more can join www.nationalgallery.org.uk online for more free art, films, stories and activities.