Nano Interactive names Matthew Beck as VP, Partnerships

Matthew Beck Nano Interactive

Nano Interactive, leaders in privacy-first ad targeting solutions, today announced the appointment of Matthew Beck as VP, Partnerships. Matthew will head up the company’s global efforts to expand on its SSP, DSP and publisher partnerships.

Matthew Beck

In his new role, Beck will be responsible for creating strategic partnerships, as well as nurturing the company’s current relationship with Xandr, the advertising and analytics subsidiary of Microsoft, to ensure successful annual revenue goals and long-term growth are achieved. 

Beck brings a wealth of ad tech experience to Nano Interactive, having previously managed relationships with SSPs, data and verification providers and emerging ID businesses. He will report into Carl White, Co-Founder and Group CEO.

Beck joins the business from Prohaska, a boutique digital transformation consultancy. In this role he was responsible for selling strategy and growth solutions across the ecosystem to publishers, tech companies, investors, trade groups, agencies and brands. 

Prior to Prohaska, Beck worked as a Business Development Director at global digital marketing technology company Amobee.

“The digital advertising industry has experienced a turbulent couple of years,” Beck said. 

“And Nano Interactive has emerged as a key player in this space with its id-free targeting solution at such a critical point in the survival of the open internet, Nano is providing a solution that promises to secure publishers revenue streams, and guarantee advertiser targeting – without intrusive data collection methodology. 

“It is a huge privilege to join at an integral point for the company, with exciting plans for global expansion.”

Carl White, CEO, Nano Interactive, said: “Matthew joins Nano during a significant period of growth for the company as we strengthen our ID-free targeting offering in the marketplace.

“It’s vital to ensure clients have full flexibility and control in how they utilise Nano’s LIIFT datasets so Matthew’s hire is critical to their campaign success.”

This strategic new hire coincides with the company bolstering its Senior Management team with the recent promotion of Niall Moody to Chief Revenue Officer.