Mulberry launches new campaign for bag Buy Back programme

Mulberry has launched a new campaign to celebrate its Buy Back programme, which enables customers to exchange unwanted Mulberry bags in-store or online to earn credit towards a new one.

Mulberry bag exchange

The “Exchange and Change” social media campaign was created by made by blah and features a series of six idents show old bags becoming new again. 

The punchy, colourful, stop-frame idents loop round to promote Mulberry’s ‘Made to Last’ ethos and commitment to circularity.

Mulberry’s new campaign will run across Mulberry’s social media channels and paid social.

Jim & Oli, ECDs at made by blah, said: “To celebrate Mulberry’s commitment to circularity and to engage customers with the brand’s fantastic Buy Back programme, we went for a simple, playful approach with a lot of punch.”

Born in 1971, the roots of Mulberry are in Somerset, England. For more than forty years, Mulberry has been a British lifestyle brand, internationally acclaimed for quality and design.

The business has a strong presence in the UK and continues to grow internationally, through store openings and regional business partnerships.

The company is listed on the Alternative Investment Market at the London Stock Exchange and its shares were trading at £2.86 each on Monday morning.