Sky Cinema has created its most emotive Christmas campaign ever, which recognises the importance of a good film at Christmas and positions the brand as the home of movies.
Sky Cinema Christmas at the movies
At the heart of the campaign is a TV ad that takes the viewer on an emotional rollercoaster of epic movies from Christmas classics such as Elf and Love Actually through family favourites and festive season blockbusters including Spiderman: Across the Spider-Verse, Super Mario Brothers, Top Gun: Maverick and many more, all available on Sky Cinema this Christmas.
Sky Cinema is also highlighting the importance of value this Christmas by continuing to offer its customers two free Vue Cinema tickets to enjoy the latest release at the cinema plus free access to Paramount+, meaning the Christmas movie schedule is well and truly sorted.
Soundtracked by the glorious track “Never Enough” by Brian Justin Crum, the campaign is a fully integrated, multi-million-pound campaign with heavy AV investment across TV, BVOD and cinema, which prioritises sound in those environments as well as a nationwide campaign with activations across outdoor, radio, press, social, influencer and digital.
The OOH campaign features a selection of witty, Christmas-pun-based executions tied into the moves available on Sky Cinema this Christmas.
Dave Stratton, Director of Marketing – Premiums Content, said: “As the home of film in the UK it was important that we championed the power of a great movie at Christmas and what better way to do it than with an emotive showcase of the famous moments that have moved us all over the years.
“The campaign highlights that there is truly something for everyone on Sky Cinema.
“The emotive nature of the ad was a result of customer insight that really highlighted how families bond over a movie at Christmas and there’s no better place to be than Sky Cinema to do that”.