Since launching its first-ever ATL campaign at the start of this year, MOJU has taken the market by storm.
Inspiring millions of health-conscious consumers to kickstart their day with powerful and nutritious juice shots, it’s become a brand known for its uncompromising approach to quality, potency and powerfully fresh flavours.
The new sponsorship with Channel 4 promises to deliver MOJU’s motivational message and positive impact further than ever.
The 10 punchy idents, sitting exclusively around comedy programming, capture the essence of MOJU’s previous award-winning ‘Wake Shake Boom’ campaign with an invigorating morning dose of ‘you got this’ energy for Channel 4 viewers.
The narrative of the campaign follows a series of quirky characters coming out of cuckoo clocks and being woken up by the punch of MOJU’s juice shots.
Running from 1 August 2023 to 31 January 2024, MOJU’s sponsorship aims to achieve far more than product awareness and broader reach.
As a brand committed to improving the wellbeing of the nation, it presents an opportunity to encourage an easy-to-adopt healthy habit by creating a strong association with the morning occasion.
Rich Goldsmith, Co-Founder & CEO at MOJU, said: “This partnership marks a huge milestone in the MOJU journey. Since day one, we’ve been on a mission to feed the nation’s mojo with a fresh way to kickstart their day.
“Making our shots easily accessible through increased distribution has already fired up our growth, but the visibility and association with Channel 4 Breakfast is where things can get really exciting.
“As well as being on our wavelength from a creative perspective, the strong association with morning routine means we can’t think of a more perfect partnership”
Sean Thompson, Founder and ECD at Who Wot Why, said: “MOJU is a brand that’s packing a powerful punch. Now it’s reaching national audiences through the Channel 4 breakfast sponsorship.
“Our series of idents brings the brand to the masses with an in-your-face gingery wakeup call that no-one’s expecting.” – Sean Thompson, Founder Who Wot Why