Global independent marketing agency group The Miroma Group has appointed Hannah Watson into the newly established role of Director of Marketing and Communications.
She will lead and build out the company’s marketing and communications department and support the group’s growth ambitions.
Watson joins with a wealth of experience from her time at digital publisher and marketing agency Jungle Creations where she established the marketing and communications department, growing the team to eight people during her five years there.
Watson oversaw PR, corporate and consumer marketing, events, brand licensing, awards, social media marketing, and design across Jungle Creations, its portfolio of media brands and creative agency, The Wild, helping the company to achieve its majority stake sale in 2021.
While at Jungle Creations Watson led the company’s award strategy – taking it into the Forbes 30 Under 30, LinkedIn’s Top Start Ups and Cannes Lions, whilst her award-winning campaign for Jungle’s media brand Four Nine led to a 300% increase in RFPs and its first major brand partnership with Mars Galaxy.
Watson also brings previous agency-side experience to the role from across the travel and tourism industry, with campaigns for brands including Tourism and Events Queensland, Dubai Tourism, Scott Dunn, Gleneagles and The Holkham Estate.
Commenting on her appointment, Watson said: “I’m thrilled to be joining The Miroma Group to lead the company’s marketing and communications strategy.
“The business has made some exciting acquisitions over the last couple of years, putting it in a great position to offer brands unrivalled integrated through-the-line marketing services, which makes the job of marketing it that much easier!
“The Miroma Group is at a pivotal time in its growth trajectory with bags of momentum behind it thanks to the talented people on board and I can’t wait to get started.”
Paul Summers, COO of The Miroma Group, said: “Hannah will be a huge asset to the Group, with the right strategic and ambitious mindset to get to grips with our business quickly.
“Her impressive track record in building the marketing and communications function at one the UK’s most successful digital agencies, and her wealth of knowledge and experience across sectors, will bring important skill sets to the team as we continue our growth journey”.