MINT Square, a programmatic advertising specialist, has launched a new membership-based offering designed to give advertisers and agencies streamlined, flexible access to the programmatic ecosystem.
Subscription style model
Ongoing consolidation in the adtech marketplace is making premium media buying harder to access for small and medium-sized advertisers.
In an effort to address this challenge, MINT Square said its subscription style model offers three tailored membership packages created to remove complexity and lower the threshold for accessing advanced programmatic tools.
By selecting their preferred membership with a fixed monthly fee, clients gain access to multiple demand-side platforms (DSPs), leading technologies, and specialist partners – without minimum spend requirements or vendor lock-in.
The model allows advertisers and agencies to select the partners and services that best fit their evolving needs, with the option to explore the possibilities of fast-growing premium channels such as CTV, digital audio and digital-out-of-home (DOOH).
Access to range of tech
The new offering provides members with access to a range of leading technologies, including advanced contextual and audience targeting and data capabilities, through major DSPs like Adform and The Trade Desk, and other trusted partners.
In addition to platform access, the membership model simplifies operations by consolidating contracts, billing, and commercial relationships into a single framework, enabling teams to move faster and adapt their set-up as needs evolve.
Christoph Berg, CEO and Founder of MINT Square, said: “As industry consolidation accelerates, access to premium technologies and inventory is increasingly restricted by scale, long-term commitments, or exclusive partnerships.”
“With our membership model, we’re introducing a neutral, agnostic access model that puts flexibility, transparency, and control back into the hands of advertisers and agencies.”
With nearly a decade of experience across European markets and established partnerships throughout the global adtech ecosystem, Mint Square said the membership model launch marks a key step in its UK expansion, reinforcing its position as a long-term partner for agencies and advertisers seeking a smarter, more accessible way to run programmatic advertising.