Milla Jovovich glows as new face of Johnnie Walker in latest campaign

milla jovovich face of johnnie walker by dept - mediashotz

Hollywood superstar Milla Jovovich is the new local walker for Johnnie Walker, the world’s number one Scotch Whisky, in a campaign by global digital agency Dept.

The campaign, the second of “The Walkers” ad concept which launched earlier this year starring Adrien Brody, is going live in fourteen countries across Eastern Europe on TV, digital, social and out-of-home. 

Dept delivered the creative campaign, while the PR and marketing strategy was developed by United Partners.

Johnnie Walker campaign

In this campaign, Milla Jovovich and Johnnie Walker seek to inspire people to “Keep Walking”, socialise with confidence, and spread positivity and courage.

“Milla is the perfect ambassador,” said Jessica Otero Ely, Account Director, Dept.

“She embodies the core inspiration for the creative direction of the campaign; the tenacious, resilient, and action-orientated spirit of Eastern Europe.”

The campaign encourages viewers with its core motto: “Less Talking, Keep Walking”, reflecting both Johnnie Walker’s own action-orientated mindset and the progressive nature of Eastern Europe.

“The campaign idea stems from a very powerful insight that ties in brand, region, Milla and our audience together perfectly,” said João Inácio, Associate Creative Director, Dept.

“Actions talk louder than words and Milla, just like Johnnie, is the perfect example of someone who lets the walking do the talking.”

Dora Fejes, Senior Brand Manager Whisky, Diageo Eastern Europe, said: “The founder of Johnnie Walker knew that the greatest lives don’t happen in a straight line”.

“Progress occurs when you take unexpected turns and risk it all as you walk towards your own intrepid frontiers. 

“In the ad featuring Milla Jovovich, the story reflects Johnnie Walker’s ethos and encapsulates it in our inspiring “Less Talking, Keep Walking” campaign direction.”

Directed by Paul WS Anderson, known for films including the Resident Evil series (2002-2016), Alien vs Predator (2004) and Monster Hunter (2020), the campaign video blends Milla Jovovich’s confidence and vibrancy with the stylish and exclusive energy of the brand.

“Less Talking, Keep Walking perfectly describes the approach Milla and I have had in the films we have made together,” said Anderson.

“So it was a pleasure to further explore the boundaries of kinetic action and beauty with the legendary brand of Johnnie Walker.”

Manuel Di Tolve, Creative Director, Dept, said: “The cinematic track and our different scenarios tell a story of relentless progress and creativity, led by an iconic walker in Milla Jovovich”.

“We wanted to create a feeling of constant motion; the real walk never stops, so our camera keeps pulling back to match the pace.”

The “Less Talking, More Walking” campaign launches this week in Bulgaria,Сroatia, Cyprus, Czech Republic, Estonia, Hungary, Israel, Latvia, Lebanon, Romania, Russia, Serbia, Turkey and Ukraine.