Midlands marketing agency Go Inspire celebrates 30th anniversary

go inspire

Data-led marketing consultancy, Go Inspire – a Xerox company, is celebrating its 30th birthday this month, from its 1992 startup name to its acquisition by a major global player. 

The organisation is on an upward trajectory following a £20million investment over the past five years, and subsequent purchase by Xerox, one of the biggest digital document companies in the world. 

It has a 370+ strong workforce across two offices based in Leicester and Kettering.

Go Inspire origins

Go Inspire, originally named Graphic Incline Ltd, was founded in 1992 by Ron Welch to undertake high volume direct mail.

By 1996, sales had hit £10 million and GI Direct became a recognised alternative to the established players in the market.

In 2004, GI evolved its multi award-winning insight proposition, using its own data modelling system which is still in use today.

Continuing its upward trajectory, GI expanded into international sourcing, delivering billions of items each year on time and in full.

The company rebranded as Go Inspire to celebrate its 25th anniversary in 2017.

Fast forward to 2022, and its command of the loyalty program space means that Go Inspire has accumulated a roster of high-profile clients, including Tesco, Waitrose, Sky, BT and Lakeland.

In addition to well-known loyalty schemes, Go Inspire develops platforms that enable its client to build fully integrated campaigns, from developing insight through to execution EM/DM outputs. 

These total mailing and marketing solutions which go to to millions of customers, every day; Go Inspire mails a total of over 800million printed items and sends over one billion communications each year.

Through its strategic approach and expertise in the data-led marketing space, Go Inspire has been able to flourish, with a total turnover of £68million.

Patrick Headley, CEO of Go Inspire, said: “It’s been my pride and pleasure to lead this business to where it is today, but one thing stands out most consistently when I think back through the years – and that’s people. 

“It’s been said that you don’t build a business – you build people, and the people build a business. 

“The Go Inspire team, past and present, are of an exceptional calibre – not just professionally, but also as individuals.

“I’m delighted to celebrate our 30th anniversary this year – especially at such a significant time for the business with our recent acquisition by Xerox. 

“It was my priority to ensure that the business has a secure platform on which to build the next chapter, and I’m confident we’re going to achieve many great things as part of the Xerox family.

“It’s a time for celebration and reflection and I personally have never been prouder to be the head of such an amazing business.”