Merged WPP agencies relaunch as Design Bridge and Partners


Design Bridge and Partners launched today as a new WPP global design company, following the merger of Design Bridge and Superunion announced in 2022.

Design Bridge and Partners

The two complementary companies come together with a vision to fundamentally redefine the role of design for a new era, positioning it at the forefront of business growth and social change through consumer, business and experience design.

John Morris, formerly CEO of Design Bridge, will serve as Group CEO, and Jim Prior, who was previously CEO of Superunion, as Chair.

“We fundamentally believe that design is one of the most powerful tools in business, and yet it’s historically been underutilised,” said Morris.

“As Design Bridge and Partners, we’re on a mission to change that, and simultaneously help shape the future of organisations worldwide by unleashing the full power of design”.

“For us, it’s not just a matter of what design is, but also what design can do, for brands, businesses, people and the planet —and the role design can play in answering the fundamental questions of the world today.”

Uniquely positioned at the leading edge of design to address client challenges, Design Bridge and Partners will pull together top talent from across its 850-person strong network operating in 12 countries to unlock potential for brands, businesses and people alike.

Clients include NASA Artemis, Unilever, Coca-Cola, Microsoft, Diageo, Mastercard, Intel, Mondelez, Tencent, HSBC, Colgate, Reckitt, Fortnum & Mason, and the BBC.

With centres of excellence in New York, London, São Paulo, Amsterdam, Singapore, Madrid, Berlin and Shanghai, Design Bridge and Partners is an industry leader across every aspect of brand strategy, identity, experience and brand guardianship.

This includes graphic, motion, digital, physical and communication design, underpinned by a creative philosophy of leveraging the power of exceptional design to solve business and societal challenges.

The business will have a strong cultural focus on collaboration and nurturing talent, forging deep and long-lasting partnerships with clients, and operating as a seamless global entity bringing the best talent to clients wherever they may be.

“It’s no secret that our world is at a tipping point, globally tied together and yet fragmented in ways which we might not have imagined previously,” Morris said.

“Design will not only help answer the big questions, how we progress as people, as businesses, but ultimately help to create both harmony and connection as well”.