Meet The People (MTP) has launched MTP Intelligence, a proprietary AI-enabled platform.
MTP said it unifies creative, campaign, media, commerce and other marketing disciplines into a single integrated technology environment.
The platform is built exclusively for MTP clients across the agency group’s 10 brands.
MTP Intelligence
MTP said it marks a significant evolution in how independent agencies can leverage technology to deliver measurable business outcomes.
Powered by RADaR Analytics, MTP’s data and analytics firm, MTP Intelligence is designed to orchestrate marketing workflows end-to-end while working seamlessly within clients’ existing technology stacks.
MTP said the platform eliminates traditional silos between creative development, media planning and buying, commerce activation, and performance measurement.
It said it enables real-time optimisation and data-driven decision-making across the entire marketing lifecycle.
Tim Ringel, Meet The People’s Co-Founder and Global CEO, said: “The fragmentation of marketing technology has created a fundamental problem for brands: brilliant creative lives in one system, media planning in another, commerce data in a third, and performance analytics somewhere else entirely.”
“MTP Intelligence solves this by creating a unified environment where every discipline can work together in real-time, informed by the same data and optimising toward the same business goals.“
“This goes beyond mere efficiency — it’s about fundamentally better marketing.”
Critical challenge
MTP said the platform addresses a critical challenge facing modern marketers: the need to move faster, demonstrate clearer ROI, and eliminate the friction that occurs when creative, media and commerce teams operate in disconnected systems.
By integrating AI-powered workflows with human creativity and strategic thinking, MTP Intelligence enables teams across the agency group to collaborate more effectively while maintaining the specialised expertise that defines each MTP agency.
Candice Rotter, President of RADaR Analytics, said: “The true value of data lies in its ability to deliver clarity, and that’s the foundation of everything we’ve built into MTP Intelligence.”
“Clear data eliminates ambiguity and enables teams to extract valuable insights, identify trends, and make informed choices quickly.”
“This platform brings that clarity to every stage of the marketing process — from initial strategy and creative development through media activation and performance optimisation.”
“When creative teams, media planners, and commerce specialists are all working from the same transparent, real-time data, the results are transformative.”
MTP Intelligence is platform-agnostic and designed to integrate with clients’ existing enterprise software and marketing tools rather than requiring wholesale technology replacement.
The system pulls data, workflows and intelligence into a shared environment while respecting the specialised tools and processes that different teams rely on.
This approach allows MTP’s agencies—including VSA Partners, Public Label, Match Retail, True Media, Coegi, Swell Media, Saltwater Collective and Yeoman Technologies—to collaborate seamlessly on integrated client solutions while maintaining their distinct identities and specialised capabilities.
Early client partners deploying MTP Intelligence include Central Bancompany, StorageMart/Manhattan Mini Storage, and other key clients, with a broader rollout planned throughout 2026.