Medik8 turns 15 with OOH Crystal celebration by re:act


British skincare brand Medik8, in collaboration with digital agency re:act, has launched its latest OOH experience, where users experience a complimentary consultation, via an iPad quiz, to determine their personal retinal strength, suitable for both new and experienced vitamin A users.


Deluxe samples of Crystal Retinal across a variety of strengths will be dispensed on-site for customers to take home. Plus, one lucky winner per day, per location, was in with the chance to win an exclusive prize.

The OOH Crystal Celebration kicked off at Battersea Power Station 6-7 July & will be at Manchester Arndale 13-14 July (9am-7pm on the Saturday and 10am-5pm on the Sunday).

For those unable to visit, Deluxe samples of Crystal Retinal 3 and 6 will be available at all 77 UK Space NK stores from the 2nd of July, available while stocks last.

Re:act and Medik8 meticulously designed the capsule from scratch to meet the specific requirements and purpose of this experience bringing the iconic Crystal Retinal to life with a futuristic, interactive gamified capsule.

Additionally, re:act collaborated with the Medik8 team to curate and produce the social assets that support this activation.

This initiative is a key component of the broader social campaign celebrating the 15th anniversary and building brand awareness.

Commenting on the launch Emma Bate, Strategy Director at re:act, said: “Partnering with Medik8 for this immersive out-of-home experience is super exciting for us at re:act.

“This OOH experience showcases Medik8’s amazing Crystal Retinal product while giving people a chance to try them out and experience a consultation.

“We want to make Medik8 a staple of consumers’ skincare regimes and this opportunity allows us to give people the chance to try the innovative Crystal Retinal.”

Heather Bloomfield, Head of Communications at Medik8 added: “Our community is at the heart of everything we do, and, with re:act’s help we’re bringing in-person experiences through interactive, educational pop-ups to our customers.

“As part of our Retinal Revolution, we’re excited to bring our iconic Crystal Retinal serum to life.

“The futuristic gamified capsule pod is designed to encourage users to learn more about retinal, the superior molecule to retinol and experience unmatched age-defying skincare.”