London-based media agency, Medialab, has appointed Steve Parker, former Publicis Media CEO (EMEA) to its board.
Parker joins the Medialab team in the newly formed role of Executive Director.
With a 20 year career within Publicis Groupe, Parker has a track record of new business success. He developed digital based performance marketing units and built strong, transparent media owner partnerships.
Medialab’s talent search
Medialab said it has been investing in hiring top talent, recently, and that Parker is reflective of that.
He will focus on accelerating performance capabilities across all channels. He’ll work with the Board to establish stronger client and media owner transparent and innovative data marketing partnerships for growth.
“We are absolutely delighted to have Steve commit to our team, and have thoroughly enjoyed his involvement and contribution over the last few months”, Chief Executive Officer at Medialab, Marcus Orme, said.
“Steve has outstanding experience in the data and tech arena and a stellar reputation for driving high levels of valuable growth through trusted relationships. He will help the Medialab Board to deliver transformative outcomes for organisations we believe in.”
Commenting on his new role, Parker said: “It’s a privilege to join Marcus and his fellow founders in such a fast growing and exciting business.
“Their people-first values along with their commitment to creating data marketing partnerships with trusted clients and media partners is inspiring, transparent and ambitious. It’s great to be a part of it.”