McCoy’s unleashes “The Beast” in new campaign by ENGINE Creative

ENGINE Creative’s latest campaign for McCoy’s crisps introduces “The Beast,” a demanding creature whose cravings can only be satisfied by the extreme flavours of KP Snacks brand McCoy’s. Directed by Blinkink’s Joseph Mann, the series of ads are set in everyday scenarios in which a person snacking on some disappointing very plain crisps unleashes a … Continue reading McCoy’s unleashes “The Beast” in new campaign by ENGINE Creative